For the past year, America's places of worship have grappled with the same question as schools, offices, conferences, and entertainment venues: Can you replace an in-person experience with a virtual one? For churches with resources and technical savvy, the answer has largely been yes. But for those on the other side of the digital divide, the pandemic has exacerbated many of the economic issues they were already facing. One study found that, in 2020, churches with YouTube channels, Instagram pages, and prominent websites saw 533 percent more donations than those without. For some places of worship, the resistance to new technology can be cultural. But for many others, it's an issue of finances. Churches with less of a digital presence tend to be located in rural areas. Their congregations are more likely to be older, lower-income, and Black. Those demographics are also less likely to have access to broadband, and have been disproportionately affected by the pandemic, both in health and economic outcomes. In one respect, the acceleration of new technologies induced by the pandemic is a lifeline. Church attendance has been declining for decades, and digital tithing platforms and other streaming services could lead to massive, positive changes for the faith sector. But money, influence, and attention could also converge on a small pool of winners—at the expense of smaller outfits. Which way will it go? Here's what we've learned so far. Arielle Pardes | Senior Writer, WIRED |
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