Monday, March 15, 2021

Avoid mixed signals when advertising antennas

Bureau of Consumer Protection. Business Alerts From the Federal Trade Commission

By Lesley Fair

Many consumers experience sticker shock when they total up what they pay each month for television, add-on channels, satellite programming, streaming services, and the vast array of other content they buy. So it's no surprise that people thinking about cutting the cord were drawn to claims by New York-based Wellco, Inc., and CEO George Moscone that the company's TV antennas would let users cancel their cable service and still get all of their favorite channels for free. But according to the FTC, Wellco's products didn't perform as promised. The settlement also addresses allegedly misleading marketing methods the defendants used to gain consumers' trust.

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