Friday, July 8, 2022

Louder: Building an Indie-Rock Career in the TikTok Era

Plus: Burna Boy, the 1975, Kool & the Gang and More
Author Headshot

By Caryn Ganz

Pop Music Editor

Everyone comes to new music with their own cache of experiences and reference points. I've always loved Beach Bunny because it reminds me of my first years at SXSW in the early 2000s, wandering from sloshy indie-rock show to show discovering jangly/propulsive bands and sweet/tart new voices … which reminded me of women-led bands I loved in the '90s. Lindsay Zoladz, who profiled the band's singer-songwriter Lili Trifilio this week, says she hears traces of Letters to Cleo and Velocity Girl. Bob Odenkirk (yes, that Bob Odenkirk, he's a fan!) said the band reminds him of Pixies, Sebadoh and the Cavedogs, "the indie rock that I loved from the days of yore." I was delighted to learn that Trifilio has said that her most direct influence is none of the above, but rather the mainstream pop group Aly & AJ's 2007 album, "Insomniatic." It isn't a huge surprise that two of Beach Bunny's songs have blown up on TikTok, a platform that rewards broad appeal and emotional specificity — but does having a viral hit mean something different in the indie-rock ecosystem? It's a question Trifilio has been grappling with as she prepares to release her band's new album.

Burna Boy's sixth album, "Love, Damini," also interrogates the costs of success while he and his producers connect "Afrobeats to its worldwide kin: R&B, Jamaican dancehall, reggaeton, Congolese rumba, hip-hop and more," Jon Pareles writes in his Critic's Pick review.

ADVERTISEMENT

Jon Caramanica hosted an insightful conversation about Jack Harlow and white rappers on Popcast, and Lisa Abend tracked young students at Jazz Camp for Girls in Copenhagen, where a population usually underrepresented in the genre gets a chance to experiment and shine.

On a personal note: In 2003, I got an assignment at Spin for a "Bands to Watch" story — a 250-word mini-profile on an emerging band — for Metric. (Google at your own peril; I was a young writer.) It would be the first and last time I was able to write about the group because we ended up becoming friends, which has been an enduring joke: While Metric's music has become increasingly complex, probing, deeply catchy and impeccably crafted, I've never been able to advocate for its coverage. But I can note here that its latest LP, "Formentera," is out today.

And lastly! Our newsletter team has been trying to capture information from you, our loyal readers, via this survey, so if you can find a few minutes to click through, please do!

ADVERTISEMENT

ADVERTISEMENT

NEWS

Lesley Gore's Archive, Open to All, Arrives at the New York Public Library

The collection, which includes family photos, scrapbook pages and annotated music, traces the singer's arc from releasing bubble gum hits to creating a powerful feminist statement.

By Kalia Richardson

Article Image

What if Juliet Lived? A Pop Hitmaker's '& Juliet' Heads to Broadway.

The jukebox musical, which is already running in London, features songs by the Swedish writer and producer Max Martin, including "Since U Been Gone" and " … Baby One More Time."

By Michael Paulson

Article Image

Witnesses in Young Thug Case Have Been Threatened, Prosecutors Say

Following a May indictment accusing the rapper and 27 others of gang-related crimes, defense lawyers must now withhold witnesses' contact information from their clients.

By Richard Fausset

Article Image

Cabaret Champion Michael Feinstein Teams With Café Carlyle

The performer and entrepreneur is ending his partnership with 54 Below and will perform his first-ever shows at the Upper East Side venue in October.

By Elysa Gardner

Article Image

The Charts

Bad Bunny, a Streaming Heavyweight, Returns to No. 1

The Puerto Rican rapper, singer and pop star's latest album, "Un Verano Sin Ti," tops the Billboard chart again in its eighth week of release.

By Joe Coscarelli

Article Image

Make a friend's day: Forward this email!

Get this from a friend? Sign up here.

Follow us on Twitter @nytimesmusic.

Send your feedback on Louder at theplaylist@nytimes.com.

Need help? Review our newsletter help page or contact us for assistance.

You received this email because you signed up for Louder from The New York Times.

To stop receiving these emails, unsubscribe or manage your email preferences.

Subscribe to The Times

Connect with us on:

twitter

Change Your EmailPrivacy PolicyContact UsCalifornia Notices

LiveIntent LogoAdChoices Logo

The New York Times Company. 620 Eighth Avenue New York, NY 10018

No comments:

Post a Comment