Monday, September 19, 2022

FTC issues illuminating report on digital dark patterns

Bureau of Consumer Protection. Business Alerts From the Federal Trade Commission

By Lesley Fair

It's ironic that the only thing clear about digital dark patterns is the FTC's commitment to protect consumers from the injury they inflict. A new FTC Staff Report sheds light on the ways that marketers can manipulate people into buying merchandise or giving up personal information through the use of dark patterns – a phrase that describes a broad range of deceptive design elements. If your business is involved in web-based commerce, the Report discusses in detail a number of the practices that raise consumer protection concerns.

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