Friday, January 27, 2023

Student. Athlete. Mogul?

Sponsorships are making college athletes rich — but at what cost?

For more than a century, college athletes had no legal way to get paid for their participation in sports generating billions of dollars for television networks, corporate sponsors and universities. That changed two years ago. Following a Supreme Court decision against the N.C.A.A., the organization allowed players to cut sponsorship deals. And now some stars are getting rich while earning their degrees.

In our cover story this week, Bruce Schoenfeld looks at what the new rules have meant for the lucky few — and what they cost the rest.

FEATURES

'Hospital at Home': In a time of strained capacity, a growing movement is figuring out how to create an inpatient level of care anywhere. A feature by Helen Ouyang.

Can Germany Be a Great Military Power Again?: Leery of Russian aggression, Europe's economic giant is making a historic attempt to revitalize its armed forces. It has a long way to go. A feature by James Angelos.

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COLUMNS

The digital workplace is bringing you down: The digital theorist Cal Newport is arguing for a new way to work.

Ask the Ethicist: A couple gave their relatives a house. Can they make them pay for the upkeep?

The Waffle House brawl: A close reading of a viral video that belongs in a museum.

Letter of Recommendation: How online cat videos helped a writer learn to live with her mother as an adult.

What to eat: A dish that will make your partner say, "This is the best chicken I've ever had."

Read a poem: In this work by a nonspeaking autistic artist, form and content are inseparable.

Judge John Hodgman: How often does your mom have to tell you she loves you?

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FOR READERS OF THE MAGAZINE

A new expansion of The 1619 Project: It's now a television docuseries on Hulu.

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