First FTC Health Breach Notification Rule case addresses GoodRx’s not-so-good privacy practices

First FTC Health Breach Notification Rule case addresses GoodRx's not-so-good privacy practices By Lesley Fair The company name may be GoodRx, but it's unlikely that "good" is the adjective consumers would use to describe the way the company violated its privacy promises by disclosing their personal health information to companies like Facebook and Google without authorization. How did GoodRx accomplish that? By using automatic "plug and play" tracking pixels and software development kits (SDKs) from Facebook, Google, and other companies that are designed to grab a substantial amount of consumer data and turn it over for advertising purposes. In the case of GoodRx, this included consumers' personal and health information. Read more > SUBSCRIBER SERVICES:  Manage Preferences  |  Unsubscribe  |  Help This is a free service provided by the Federal Trade Commission

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