Friday, September 8, 2023

Nine takeaways from the Initial Decision in the Intuit TurboTax action

Bureau of Consumer Protection. Business Alerts From the Federal Trade Commission

By Samuel A.A. Levine, Director, FTC Bureau of Consumer Protection

The Initial Decision in the administrative action challenging allegedly deceptive "free" claims for Intuit's TurboTax product was just released, and the meticulous 237-page opinion is a must-read for anyone in the advertising arena.

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