Sunday, March 31, 2024

The Great Read: Why Did This Guy Put a Song About Me on Spotify?

The answer involves a remarkable — and lucrative, and ridiculous — scheme to game the way we find music today.
The New York Times
The Great Read
March 31, 2024, 10:01 a.m. Eastern time

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Matt Farley playing a keyboard in the street in front of his house.

Chris Buck for The New York Times

Why Did This Guy Put a Song About Me on Spotify?

The answer involves a remarkable — and lucrative, and ridiculous — scheme to game the way we find music today.

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