Friday, July 8, 2022

Let’s Talk About Men’s Couture

Also, how to not look like a tourist in Paris
Elie Saab working backstage before his couture show this week. Kristy Sparow/Getty Images
Author Headshot

By Vanessa Friedman

Fashion Director and Chief Fashion Critic

Hello, Open Thread. Greetings from Paris, where the skies are blue, the baguettes are fresh, and it's practically impossible to get a dinner reservation.

For all the dire news about flight cancellations and airport chaos, not to mention looming inflation worries, people are traveling, and they are spending. The high end is bullish on the future.

It has been a packed couture week, with a full schedule for the first time since shows returned last July. Armani, Margiela and Iris van Herpen are back after two years, and Balenciaga unveiled its sophomore outing (the house is doing only one show a year), as well as its new "couture store."

And though couture isn't really the vehicle for trends (that's ready-to-wear and TikTok), one really did stand out: men's wear. Yup, couture isn't just for women any more.

Various brands have dabbled in the idea over the years, but it has finally reached critical mass.

Pierpaolo Piccioli started the current move at Valentino in January 2021, and it picked up steam a year ago when other houses (Balenciaga, Fendi, Maison Margiela) hopped on board. This season those ranks included Jean Paul Gaultier (where Olivier Rousteing opened his guest designer stint with very cool tattoo print and Breton-striped mash-ups on 14 guys) and, for the first time, Elie Saab, where elaborately beaded capes were sprinkled among the even more elaborately beaded gowns.

While in its expense, personalization and need for skilled craft, made-to-measure tailoring has historically been the male equivalent of the made-to-order gown, couture men's wear takes that idea to a more decorative extreme. There's tailoring, sure, but also corsetry, sequins, prints and so on.

It's the natural evolution of the broader trend toward gender-fluid dressing, finally trickling all the way upward. And frankly, I think it's a good thing. Equal opportunity runways on all levels! It's about time.

For more on what happened at the shows, all the reviews can be found here. Further afield, read all about the extraordinary influence of Elsa Schiaparelli, the subject of a new exhibition in Paris, and consider the effects of the era when a group of Russia influencers dominated the front rows. Or, for some counterprogramming, discover how fast fashion has changed the thrifting experience. (Hint: not for the better.)

And have a good, safe weekend.

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Your Style Questions, Answered

Every week on Open Thread, Vanessa will answer a reader's fashion-related question, which you can send to her anytime via email or Twitter. Questions are edited and condensed.

The French have complicated feelings about "Emily in Paris."Stéphanie Branchu/Netflix

I'm headed to France for a long-delayed trip. Jeans look like the universal garment, but I'm wondering what else to bring. I want to wear clothes that travel well and are sophisticated enough that the locals won't be rolling their eyes at yet another slovenly American. Any advice on what to wear to avoid looking too dowdy or touristy? — Patty, Carpinteria, Calif.

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Once upon a time it was easy to spot Americans abroad (or so the cliché went, anyway): They were the loud ones in jeans and T-shirts with fanny packs and baseball caps.

Now, of course, everything once out is in again, and, as is its wont, fashion has embraced all of the above. The erstwhile gauche is now global and can even be chic, depending on your appetite for irony. That does not mean, however, that there aren't certain … national stereotypes that still apply.

Since I have spent the last week at the couture shows in Paris, I took the liberty of asking some locals what pieces scream "American" to them. The answer, almost always: leggings.

Or, for that matter, other sorts of workout wear worn as daywear: sports bras, bike shorts and the like. There is no word for "athleisure" in French. Honestly, that term shouldn't even exist in English. It is the new fanny pack.

Also, on the other extreme, anything too "Emily in Paris." (French people have a lot of feelings about "Emily in Paris.")

Translation: anything that is too colorful (it's the clothing equivalent of loud), complicated and appears to be trying too hard. Including hairdos that are overly blow-dried, obvious makeup and stilettos.

Instead, think neutrals: black, white, beige, navy, olive green. Which, in any case, can be mixed and matched at will and are thus good for packing. Think understatement; think the marketing executive played by Philippine Leroy-Beaulieu in "Emily" rather than Emily herself. Think sneakers, but in classic white, not in wildly clashing neon. Denim, as long as it is worn almost as if it has been tailored. Also a trench coat, a shirtdress, a white shirt, a black blazer.

And think the single strategically chosen accessory: a scarf, a wide belt, some big earrings, though worn one at a time. Ditto logos. They are OK, but not in multiples.

As Inès de la Fressange, a woman who is so quintessentially French that she became the model for Marianne, the face of the nation, once said: "In France, women put on less things. If they have a necklace, they don't put on earrings. If they have nail polish, they don't put on all their rings and all their bracelets." (As it happens, she has a line with Uniqlo, so if you want to see what she means, you can find it for yourself.)

The point is: There's nothing basic about basics when you're traveling; they are now universal. It's the basics you choose that give away your point of origin.

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